The Video Marketing “Big Picture”

Traffic: Day 1

The Video Marketing “Big Picture”

Video marketing arguably, is one of the most powerful platforms for putting your MTTB in front of BILLIONS of people, for 100% Free, and in 10-minutes or less. Videos, when correctly set-up, can act like “Automated Oil Wells” that promote your MTTB without fail, and inside of this session I’m going to show you the step-by-step process for doing just that.

Now, before we dive into this meaty ‘Video Marketing’ session, it’s crucial that you understand that YouTube is the “Big Kahuna”, and if you focus most of your time and energy there, your ability to leverage video to its full potential to build your MTTB will pay off tremendously. {Note: YouTube controls over 55% market share & gets 4-BILLION+ video views daily}.

Some Of The Major Benefits of Leveraging YouTube

• It’s owned and operated by the good-old “Google Boys”; {google.com}.
• YouTube is shockingly simple to use.
• YouTube videos are super easy to share.
• On average, viewers hang out on YouTube a minimum of 15 min a day.
• YouTube is a tried & trued proven marketing platform that just flat out works!
• YouTube is not just a site to host your videos; it’s an actual community like Facebook & Twitter.
• YouTube is the second-LARGEST search engine in the world, and the third most-visited website. {Note: This phenomenon has single-handedly changed marketing forever}.
• YouTube Mobile gets more than 100 million views per day!
• YouTube users spend a total of 2.9 BILLION hours per month; {326,294 years}!
• YouTube generates more than 92 billion page views.
• YouTube has more than 500,000,000 visitors per month.

The “Four Essential Pillars” For YouTube Video Marketing Success:

• Success Pillar #1: Good Content: Good content is valuable & sharable. View-worthy videos build relationships with your viewers, and help them solve their problems & reach their desired outcome in their business.
• Success Pillar #2: Optimization: This is the ability to discover and reach your target prospect using keywords, key terms, titles, tags, & descriptions. {Note: Getting massive traffic on YouTube & getting your videos ranked #1 is A SYSTEMATIC PROCESS, not luck or guesswork, and I’ll break that down in just a minute}.

• Success Pillar #3: Traffic: Understand that views DO NOT equal money. A small amount of traffic to your website, blog, or lead capture page is tremendously more profitable than having a million views that you have not built a relationship with. {Hint: This subtle mindset shift can explode your business if you really take it to heart}.

• Success Pillar #4: Engagement: Creating meaningful & transparent content framed around shared values, desired outcomes, and which servers, enlightens, or empowers your prospects to reach their ultimate business and income goals.

The Money & Power Is In Your List! Leverage YouTube’s 4-Billion+ Views To Build It Systematically.

• The single BIGGEST reason why 99% of online marketers are NOT making money by leveraging YouTube’s 4-BILLION+ daily views is because they are not using it to build a PRE-MISSION-BASED “Asset List” of primed & hungry prospects to whom they consistently sell & deliver anticipated, personal, & relevant products & services to.

• Your ‘PRE-MISSION-BASED’ Asset List is a collection of email opt-ins from prospects who have watched your YouTube videos and virtually raised their hands and said: “I like your value, I want to learn more from you, and take our relationship to the next level. Here is my email address; please contact me”.

• What you’ll love about YouTube the most is that it allows you to build an automated Asset List 24 hours a day, 365 days a year, so that you never have to worry about cold-calling or hanging out at malls to find new prospects.

High Quality, Inexpensive Video Equipment You’ll Need:

Camera: Kodak Zi8: The highest quality, yet affordable camera that I’ve found for creating beautiful YouTube videos is the Kodak Zi8. With the Kodak Zi8, the power to capture razor-sharp, full 1080p HD videos fits in the palm of your hand. It’s easy one-touch operation and incredible versatility makes it the perfect camera for beginners, experts, and everyone in between.

Lighting Kit: Natural lighting works very good; you don’t have to speed hundreds of dollars on fancy lights. Try to position yourself close to a window, or a door, and let nature do its thing. If you want to invest a little bit of money then check-out the Pro Photo Studio lighting kit: à

Microphone: When I first started making videos I purchased the “Audio-Technica” ATR3350. It’s about $15 dollars on E-bay and works wonders. If you want clear and crisp sounding videos I highly recommend the Audio-Technica. Now if you want to kick you microphone game up a few notches then check out the “Blue Yeti” microphone. It’s a little more pricey and will run you about $200, but the sound you get will be superb.

Start By Making A Shoot List Of High Traffic Key Words:

Make A shoot list of 15-20 high traffic keyword using the YouTube key word research tool. Start by thinking about the problems your prospects are having with making money online & getting leads for their business, ect. then think about what they would type into the YouTube search box to find your video. Choosing relevant keywords can help you get your video content in front of interested prospects super fast.

12-Steps For Uploading & Sharing Your YouTube Videos

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Video Optimization For Your ‘MTTB Max Exposure’

1. Video File Name

Most video files default to a number or letter combination, such as vid123456.mov. For SEO purposes {getting found when people type in a keyword in Google}, it is important that the video file name be descriptive of what the video is about. For example, the video file for a Top Tier Training video may be “intro-to-top tier-business.mov”.

2. Video Title

When deciding on the title for your YouTube video, focus on incorporating relevant keywords that are congruent with the content in the video. {Note: Always keep the title below 70 characters or it will get cut off in search results}. Always make sure your YouTube video titles are:

• Under 70 characters
• Descriptive
• Incorporate target keywords

3. Video Description

The description for your video will appear in search results to persuade users to view your video. In YouTube search results, only the first 160 characters will appear with your video.

Within the first 160 characters of the video description, focus on incorporating keywords while maintaining a natural voice, and enticing users to choose your video to watch.

Your full video descriptions can be longer to provide more detail to viewers who select to watch the video, but don’t go overboard. Rather, try to keep the entire description below 300 characters.

One of the most important components of a video description is the inclusion of a link back to your MTTB Affiliate Link. Below is an example of where you would put your link. After viewers watch your video, you ALAWYS ALWAYS want to give them a call-to-action to check out your link below.

4. Video Tags & Categories

Video categories and tags are the secret sauces for video optimization and getting your videos found by the right prospects. By selecting the most tags and categories, your video will show up alongside other relevant content, and more likely reach your target prospects. You would not want your video on Top Tier Business Tips to show up with videos about dating advice. To avoid that, it’s crucial you get the tags correct.

Categories: When adding your video to YouTube, make sure you select the most relevant category that your video can belong to.

Tags: It’s important that you leverage the tag section to not only add your target keywords, but also to add the keywords that did not naturally fit into the video description. Try to add 5-7 relevant and quality tags to each video to increase your traffic.

Note: One of the most deadly mistakes you can make is to spam your tags with keywords that are not relevant to your video, or dozens of different keywords. By doing that, your video will most likely be penalized by YouTube in search results, or even removed from the site.

5. Playlist Optimization

Playlists are amazing for organizing your videos by topic. By organizing videos by topic, you will more easily drive traffic between videos, because videos grouped into a playlist often appear alongside each other when watched.

One of the most important things you do when setting up your playlist is to make sure to pay close attention to the playlist title because it is a highly weighted factor for search results.

Playlist titles should be short, tight, descriptive, and keyword focused. Don’t forget to write a description for you playlist to get your prospects curious. Playlist descriptions are also a factor in BOOSTING search rankings, so it is vital to try to naturally incorporate keywords, and not stuff or spam the description.

In Closing…

As you can see, Video Marketing is extremely powerful, & if you follow the simple and easy steps I’ve laid out for you above, then leveraging YouTube’s 4-Billion+ daily views to market your MTTB will prove to be one of the best choices you could ever make to flip your business & income into high growth mode.

Yours In MTTB Success,

Matt Lloyd